How to Fix Missing Title Tags

About this issue

A <title> tag is a key on-page SEO element. It appears in browsers and search results, and helps both search engines and users understand what your page is about.

If a page is missing a title, or a <title> tag is empty, Google may consider it low quality. In case you promote this page in search results, you will miss chances to rank high and gain a higher click-through rate.

How to fix missing title tags

Ensure that every page on your website has a unique and concise title containing your most important keywords.

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Title is missing issue means that the website has URLs without title tag in the code (e.g. “<title></title>”).

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Why is this important?

The title tag is considered important to help both users and search engines to quickly understand what content they can expect to find on the page.

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The title tag is considered one of the most important on-page SEO factors, so if it is missing this represents an issue that may affect search engine rankings and click-through-rate from the search results.

The importance of the issue

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The title tag is a short and most relevant description of the content found on any given page. It is located in the head of an HTML document and has colossal importance in SEO.

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This is because search engines assign the meta title the highest level of importance when interpreting page content but also because the title appears unaltered in the anchor text of the SERP snippet, representing your page in search engine queries. Besides, it appears in the title bar of the browser, helping users to distinguish between different pages.

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Failing to provide a title tag on your page is a missed opportunity and a potential usability issue.

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• A missing title tag means you are not taking full advantage of the tools that help propel your Page Rank for certain targeted keywords.

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• As mentioned earlier, the title is used as the anchor text of your page’s SERP snippet. A missing title prompts search engines to generate one on their own from the content available on your page. Obviously, handing control over this issue to search engines can lead to suboptimal or even disastrous results – humans are more likely to create appealing and relevant titles that would attract clicks.

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• Missing titles negatively impact user experience and productivity. Since meta titles are used to name tabs in a browser, they help users to keep track of multiple tabs or windows and navigate efficiently through them. Title tags are also used to name bookmarks, browser history records, they are borrowed when sharing on social networks, and so on. If not for the meta title, all these operations would need to pick another piece of text from your page, which could be far less intelligible or representative of your page’s content.

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How to fix the issue

Add the proper title tag to your page.

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To write good meta titles, consider the following guidelines:

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• Keep the length to 40-70 characters.
• The most important keywords should appear as early as possible in the title.
• Your site name or brand name should be pushed towards the end of the title.
• Titles must be highly readable and natural sounding, rather than mere lists of keywords delimited by commas.
• Meta titles need to be unique.
• One could make use of programs that automatically generate template-based meta titles (this is especially useful for big sites), but it is essential to ensure that such titles are readable, relevant, and appealing enough.

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