How to Fix Duplicate Title Tags

The title tag duplicate issue means that there are two or more pages on the website that have the same meta title tag.

About this issue

Duplicate <title> tags make it difficult for search engines to determine which of a website's pages is relevant for a specific search query, and which one should be prioritized in search results. Pages with duplicate titles have a lower chance of ranking well and are at risk of being banned.

Moreover, identical <title> tags confuse users as to which webpage they should follow.

How to fix duplicate title tags

Provide a unique and concise title for each of your pages that contains your most important keywords.

A title link is the title of a search result on Google Search and other properties (for example, Google News) that links to the web page. Google uses a number of different sources to automatically determine the title link.

Title links are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information people use to decide which result to click on, so it's important to use high-quality title text on your web pages.

• Make sure every page on your site has a title specified in the <title> element.
• Write descriptive and concise text for your <title> elements. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose text in your <title> elements, which is likely to get truncated when it shows up in search results.
• Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the <title> element, but there's no reason to have the same words or phrases appear multiple times. Title text like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
• Avoid repeated or boilerplate text in <title> elements. It's important to have distinct, descriptive text in the <title> element for each page on your site.